Many business spent a great deal of money to have a state of art fancy website without any incentive or lure to capture the visitors email address. About 99 percent of your web visitors will not buy during their first visit to your website, so do anything you can to get them on your [mailing] list. This way you have permission to contact them again and again, building a relationship and giving them a sense of trust to buy from you.

The offer of plain old Newsletter is no more effective. The Newsletter just doesn’t get people excited to give you their email addresses anymore. People are too busy and more protective of their emails, so offer something irresistible like a VIP discount coupon or helpful tips or a free video series related to your topic. Give them something of value to get them interested in your business.

Sending out one message about a product or program will not sell it anymore. Remember how inundated people are with information these days, and remember the ‘seven times’ rule: Your prospects will likely have to see your message seven times before they even pay attention, let alone respond.

Do not think that social media will be your end all strategy.Social media is global, it builds relationships and it’s free. The bad news is it’s free; so everyone is online, and there’s a lot of noise. You have to be strategic to break through the mess and reach the people you really want to reach. This can be done but works best hand-in-hand with other marketing methods so all your bases are covered.

Stop seeing that online marketing will be all you need.I see many solo-professionals and entrepreneurs who seem relieved to hide behind a computer all day instead of getting out there and selling themselves. You should be doing both online and offline marketing on a regular basis. A personal connection always trumps an online connection, so keep that in mind, especially when you are selling yourself or your personal services.

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